Get to Know Us

About Rowantree Clothing: Where Sustainability Meets Style!

Based in Vernon, B.C. we're a small, home-based company that was started to help our young family members learn business skills. One of the things we're most proud of is our partnership with Ecodrive 4 Ocean, where each purchase helps to remove plastic from the ocean. We are striving to create sustainable practices that align with ecological stewardship, and we've learned there is a lot of greenwashing in the clothing industry. We ensure our clothing suppliers and production parters have sustainable and ethical business practice, and we have built a business model that is intended to reduce waste, reduce exposure to micro plastics, and support Canadian made products. 

Our Eco-Friendly Approach

We are producing most of the "Our Beaver is Not up For Grabs"collection in B.C. and are making to order.  For many of our other products, we've partnered with some  leading direct to garment (DTG) and Direct to Film (DTF) print-on-demand companies to bring you stylish, sustainable fashion that is made to order. This collaboration allows us to:

• Reduce waste by producing items only when ordered
• Minimize carbon emissions through local production and shipping
• Support regional economies whenever possible.

We ensure our production partners and suppliers are committed to sustainable, fair and ethical production and business practices. The clothing we use is made from Canadian suppliers whenever possible, and is printed in Canadian production hubs, most often in Ontario and Quebec. We are in the midst of switching to local Canadian companies rather than continuing with the larger internationally based print-partner because on rare occasions the shirts get printed in the US or elsewhere. We do our best to ensure that the clothing we are using for our prints is Canadian made when possible, although we have sourced some fantastic hoodies that are made in Mexico. We expect the full transition to take place by the end of March, 2025.

For our locally printed artisan market stock, we proudly use:

• Canadian-made bamboo/ray  from Jericho Clothing in Ontario: Soft, sustainable, and naturally moisture-wicking
• Canadian-made cotton clothing, prioritizing fabrics and suppliers that used ethically sourced products that are produces with sustainability in mind. We use shirts from Gildan (Montreal) and the Good Tee (Ontario)

We utilize direct-to-film (DTF) printing for our local small-batch designs, ensuring:

• Vibrant, long-lasting prints on various materials
• Minimal waste and enhanced production flexibility
• High-quality, durable designs that stand the test of time

Making Waves for Ocean Conservation

Starting July 2024, every Rowantree purchase will remove 1 pound of garbage from our oceans for every 60 dollars spent, thanks to our partnership with Ecodrive and 4ocean.

Why "Rowantree"?

Our family are recent settlers from Ireland and Scotland and have a deep reverence for the land that we now call home and the land  that our grandparents left behind.. The Rowan Tree, known as the Tree of Life in Celtic mythology, symbolizes courage, wisdom, and resilience. It represents the interconnectedness of all living things—a perfect embodiment of our mission to create fashion that respects both people and planet.Join us in fashioning a greener tomorrow, one stylish choice at a time. With Rowantree, you're not just wearing clothes—you're wearing your values.